Our Story

Selini is a greek brand founded in 2023. It all started with the innate need to express creativity through the design and creation of unique, multi-purpose beachwear pieces, by gathering endless inspiration by the iconic greek summer and reflecting it to the world.

Our goal is to connect with every summer lover out there, share this special feeling with them and speak to their hearts via our collections.

All of our products are made carefully in Greece, alongside local suppliers and with respect to people and the environment.

Our Sustainability Mission

Being environmentally conscious is not only our choice, it’s our duty.

As a brand that produces locally, we maintain our carbon emission levels low while at the same time support greek industries. In parallel, we select and use materials that are durable and aim to make timeless designs, so that our products have a long life-cycle.

We try to reduce waste to the maximum extent in our undertakings, either in terms of packaging, fabric handling or everyday operations.

Our commitment is to keep striving to find solutions in minimising our environmental footprint even more and be part of the collective effort of protecting earth as much as possible.